Three out of ten for the reporter who unsuccessfully tried to induce George Osborne into saying whether he would eat a ready-meal spaghetti bolognese.
Clearly the chap from Sky News had watched Erin Brockovich but what a pity that when the chancellor proclaimed "British food is the best in the world" the question wasn't put to him why it was therefore necessary for the environment minister to go trotting off to Brussels today.
The government and the Food Standards Agency are going to have to do better than seek out a scapegoat over horse meat. They dearly want to portray the issue as a serious but routine supply-chain scam which can be handled through swift decisive action, etc. Their problem is that it is now dawning on people that the naughty goings-on could not simply be restricted to isolated operations in Yorkshire and West Wales. Nor can the mislabelling be attributed to wicked foreigners. Well, not entirely anyway.
Regardless of the palaver about international criminality, the uncomfortable evidence for ministers past and present is that deregulation has made the food inspection regime in the UK as ineffective as border control or policing of the financial sector. The problems are systemic and there are enough environmental health bods out there to provide evidence to that effect.
It's time for the media to start putting the right questions to the right people.